Competitive: Wal-Mart

The article was found on In-Store Marketer.

Wal-Mart Gets Pepsi's
Baseball Vote Again

By Jean Luo

Wal-Mart is again hosting the vote for Major League Baseball's All-Star Game as the exclusive retail partner of sponsor PepsiCo.

Through June 17, Wal-Mart shoppers can cast ballots found on dedicated Action Alley pallet displays that carry Pepsi, Frito-Lay and Quaker products. Voters submit their ballots at the display or by mail.

Wal-Mart has conducted retail voting activity with PepsiCo since 2005. MLB, Pepsi and Frito-Lay also conduct balloting on their respective web sites. The All-Star Game will take place in San Francisco on July 10.

Published: May 2007

Source: In-Store Marketing Institute

This PepsiCo/ Wal-Mart pallet is a really interesting way to promote Scale. It is not a promotion but there is a strong draw to baseball and people would be drawn to this pallet because on the MLB branding.

Dollar General Aquisition

Here are links to a couple of articles about Kohlberg Kravis Roberts' aquisition of Dollar General.

http://www.forbes.com/markets/2007/03/12/kohlberg-dollar-closer-markets-equity-cx_af_0312markets40.html

http://www.shareholder.com/dollar/ReleaseDetail.cfm?ReleaseID=233329

Dollar General Store Visits

There are 2 new DG stores in Arvada, CO. Our team did store visits at these stores. Here are some pictures of what we saw.