The article was found on In-Store Marketer.
Wal-Mart Gets Pepsi's
Baseball Vote Again
By Jean Luo
Wal-Mart is again hosting the vote for Major League Baseball's All-Star Game as the exclusive retail partner of sponsor PepsiCo.
Through June 17, Wal-Mart shoppers can cast ballots found on dedicated Action Alley pallet displays that carry Pepsi, Frito-Lay and Quaker products. Voters submit their ballots at the display or by mail.
Wal-Mart has conducted retail voting activity with PepsiCo since 2005. MLB, Pepsi and Frito-Lay also conduct balloting on their respective web sites. The All-Star Game will take place in San Francisco on July 10.
Published: May 2007
Source: In-Store Marketing Institute
This PepsiCo/ Wal-Mart pallet is a really interesting way to promote Scale. It is not a promotion but there is a strong draw to baseball and people would be drawn to this pallet because on the MLB branding.
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